About
The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry.…
Read MoreThe Australian Beverages Council is managed by a team of dedicated staff with expertise in their respective areas.
In 2009, Geoff was appointed Chief Executive Officer of the Australian Beverages Council. Since then, Geoff has successfully managed two mergers, significantly raised the Beverages Council’s profile with key stakeholders and firmly positioned the organisation as the peerless, respected voice of the $7+ billion non-alcoholic beverage industry in Australia.
In 2010, Geoff was elected President of the International Council of Beverages Associations (ICBA) and further elected for a consecutive two-year term in 2012. In 2016, Geoff was appointed the inaugural Executive Director of the ICBA Asia Pacific Regional Group. Geoff has served on the Board of the International Council of Bottled Water Associations (ICBWA) since 2009, and in 2017 was elected as its Vice-President.
Geoff has over 20 years’ involvement in boardrooms including global training companies, national not-for-profits, arts organisations, public companies, statutory authorities and international associations in both director and chair roles.
Geoff is a Fellow of both the Australian Institute of Management and the Australian Institute of Company Directors, and holds qualifications from The University of Queensland and The University of Cambridge. Geoff divides his time between Sydney, Brisbane and overseas markets. He is a rugby tragic, terrible golfer, avid runner and enjoys cooking and wine matching.
Cathy Cook is a highly experienced advocacy and strategy professional whose experience includes managing complex landscapes with diverse stakeholder groups throughout the globe. A former Australian diplomat and Ministerial adviser, Cathy has promoted Australian interests in China, India and the United States. She has received three awards from the Australian Government for her crisis work. Working in the private sector for the past 15 years in Washington DC with both corporates and trade bodies she managed high impact litigation, crisis response, influence campaigns and advocacy.
Cathy holds qualifications from Monash and Sydney universities. When not working she can be found spending time with family and friends, enjoying good music and art, planning which part of the world she can explore next, and, after over a decade in northeastern USA, barracking for her ice hockey team.
Shannon is a sustainability professional with a previous focus on sustainable packaging products for the food, drink, and pharmaceutical industries. Originally from New York, Shannon immigrated to Australia in 2013 to obtain her master’s degree from the University of Sydney, where her work in Anthropology led her to a passion for environmental as well as human rights.
Shannon utilises her strong analytical skills, eye for detail and passion for all things sustainability to assist members in being responsible corporate citizens. She tackles the hard problems alongside businesses to help foster a solid and resilient industry for the years to come.
In her spare time, you can find Shannon watching documentaries or on her treadmill, enabling her to attend and try everything she can at food and drink events around Sydney.
Kim brings over 25 years’ experience working in the food and beverages industry. Kim has extensive experience in innovation and new product development, along with skills in the navigation of scientific affairs and regulations. She enjoys working in teams, has a passion for building positive relationships, along with collaborating with colleagues and stakeholders to bring great ideas to life. Her curious nature and flair for creativity assists her in finding ways to improve the status quo, ultimately to benefit the consumer.
In her free time, you will find Kim enjoying a good novel, exploring new restaurants, trekking the coastline, creating new pottery pieces or salsa dancing.
Cameron is an experienced policy, parliamentary and strategy adviser, working across a range of public policy subject matters.
As a former Ministerial Adviser in the NSW Government, Cameron led progress on the state’s multi-billion-dollar school building and maintenance program and contributed to the development of renewable energy and sustainable building initiatives, including the launch of the Smart Energy Schools pilot project. Cameron also spent time in the office of the NSW Premier providing strategic communication and parliamentary support.
Key to achieving results is Cameron’s ability to build relationships with a range of stakeholders and develop strong networks, skills he will employ to support members of the Australian Beverages Council navigate the policy landscape.
When not working, you will find Cameron spending time with family and friends, reading, attending live music or cheering on the mighty Sydney Swans.
Paula is a food science professional with a master’s degree in food science and technology from Szent István University, Hungary, and a bachelor’s degree in food science from Stellenbosch University, South Africa. She has a strong background in food safety systems and regulations.
Bringing her expertise to the Australian Beverages Council, Paula is dedicated to supporting members in upholding industry standards and navigating the changing nutrition and regulatory landscape.
In her free time, Paula enjoys running, hiking, and travelling.
Lauren is an experienced communication and marketing professional with a bachelor’s degree in communication from The University Of Technology. As Communications Manager at the Australian Beverages Council, Lauren is dedicated to fostering genuine connections and clean communication with our members.
Passionate about crafting impactful messaging, Lauren brings creativity and a results-oriented mindset to every project, ensuring meaningful engagement with diverse audiences.
Outside work, Lauren enjoys exploring new creative projects, honing her cake-making skills, and spending quality time with her family.
Jacqui brings with her a wealth of experience, with a background in Law, she has gained extensive administration skills and a keen eye for detail. With her bubbly personality, she is the first point of contact for ABCL and is always happy to assist with any enquiries.
Her love of the ocean makes her passionate about environmental health and sustainability and led her to join the ABCL team. When she isn’t at work, you will find her exploring NSW coastlines or in her kitchen cooking up a feast for her family and friends.
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